Privacy Policy
Strong as a Lion Ltd t/a Chock-A-Block Storage — Last updated: June 2026
1. Who We Are
Strong as a Lion Ltd trading as Chock-A-Block Storage is a company registered in England and Wales (Company Number: 14488771). Our registered office is 5 Brett Drive, Bexhill-on-Sea, East Sussex, TN40 2JP. VAT Registration Number: 435134713. We hire out shipping containers for storage.
For the purposes of UK data protection law, we are the data controller — meaning we are responsible for deciding how and why your personal data is used.
How to contact us:
Email: [email protected]
Website: www.chock-a-blockstorage.co.uk
2. What Personal Data We Collect
We collect a small amount of personal data, only what we genuinely need to help you.
Information you provide to us
When you submit an enquiry through our website (including via a Google Ads lead form), we may collect your name, email address, phone number, and postcode.
Information collected automatically
When you visit our website, we collect anonymised data about how you use it through Google Analytics. This includes pages visited, time spent, device and browser type, approximate geographic location (country or region only — not your precise location), and how you arrived at our website. This data does not identify you personally.
3. Why We Collect Your Data and Our Legal Basis
We only collect and use your personal data where we have a lawful reason to do so under the UK General Data Protection Regulation (UK GDPR).
- To respond to your enquiry about container hire — Legitimate interests: we have a genuine business interest in following up on requests for our services, and you would reasonably expect us to contact you.
- To provide you with storage hire services once you become a customer — Performance of a contract: we need your contact details to fulfil the agreement between us.
- To improve our website via Google Analytics — Legitimate interests: anonymised usage data helps us improve our website and does not affect your rights or freedoms.
We do not use your personal data for automated decision-making or profiling.
4. How Long We Keep Your Data
- Enquiry data (no contract followed): Up to 12 months from the date of your enquiry.
- Customer contact data: Up to 6 years from the end of the contract (in line with standard limitation periods under English law).
- Website usage data (Google Analytics): Typically 26 months (Google's default retention period for anonymised analytics data).
5. Who We Share Your Data With
We do not sell your personal data to anyone. We do not share it with third parties for marketing purposes.
Google Ads — When you submit an enquiry through a Google Ads lead form, Google processes your data on our behalf as part of delivering that lead to us. See Google's privacy policy.
Google Analytics — We use Google Analytics to understand how visitors use our website. Google may process data on servers outside the UK but complies with applicable data transfer requirements. See how Google uses data.
6. Your Rights Under UK GDPR
Under UK data protection law, you have the right to:
- Access — request a copy of the data we hold about you.
- Rectification — ask us to correct inaccurate or incomplete data.
- Erasure — ask us to delete your personal data in certain circumstances.
- Restrict processing — ask us to limit how we use your data.
- Object — object to our use of your data where we rely on legitimate interests.
- Data portability — request your data in a structured, machine-readable format where applicable.
To exercise any of these rights, email us at [email protected]. We will respond within one month. There is no charge for exercising your rights unless a request is manifestly unfounded or excessive.
7. How to Complain
If you are unhappy with how we have handled your personal data, please contact us first. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
- Website: ico.org.uk
- Helpline: 0303 123 1113
- Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
8. Cookies and Google Analytics
Our website uses cookies from Google Analytics to help us understand how visitors interact with our site. These are analytics cookies — they collect anonymised information and do not identify you personally.
The main Google Analytics cookies are _ga and _ga_*, both lasting up to 2 years, used to distinguish unique users and count pageviews.
How to opt out:
- Install the Google Analytics Opt-out Browser Add-on.
- Block or delete cookies through your browser settings.
- Manage Google's use of your data at adssettings.google.com.
9. Links to Other Websites
Our website may contain links to other websites. This privacy policy applies only to our website. If you follow a link to another site, please read that site's privacy policy.
10. Changes to This Policy
We may update this privacy policy from time to time. When we do, we will update the "Last updated" date at the top of this page.
Strong as a Lion Ltd t/a Chock-A-Block Storage. Registered in England and Wales. Company Number: 14488771. Registered Office: 5 Brett Drive, Bexhill-on-Sea, East Sussex, TN40 2JP. VAT Number: 435134713. This policy was prepared in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.